About us

SA Sports Trader is Southern Africa’s leading business-to-business magazine for suppliers and retailers of sport and outdoor equipment, footwear and clothing. The magazine aims to be a balanced and informed communication channel between manufacturers, importers, distributors and wholesalers of sport and outdoor products, apparel and footwear and the retailers that stock these products.

SA Sports Trader’s articles are aimed at conveying product information to retailers and covering news that is of interest to all role players in the sport and outdoor industries.

The magazine was founded in 1979 by popular romantic novelist Marjorie Swindells, who sold it to George Warman Publications in 1982. This was after the publication of her first novel, Summer Harvest, gave her the necessary courage to become a full-time novelist. The magazine remained in the stable of this publisher of trade publications until 1987 when editor Derek Lawley bought it. At the end of 1990 Penny Haw of PMH Publications became the owner/publisher and proceeded to expand the scope of the articles considerably. The present owners, Nicol and Trudi du Toit of Rocklands Communications, bought the magazine in 1997. Nicol has a solid business background and Trudi has been a journalist since 1973.

SA Tackle Trader, established in 2003, is Southern Africa’s only annual business-to-business magazine for suppliers and retailers of fishing products. The magazine aims to be a balanced and informed communication channel between manufacturers, importers, distributors and wholesalers of fishing products.

SA Tackle Trader’s articles are aimed at conveying product information to retailers and covering news that is of interest to all role players in the fishing industry, for instance, by reporting on new launches at the most relevant shows (locally and internationally) and more.