Advertiser information

The print version of SA Sports Trader is not available to consumers, but is mailed to the leaders in the sport, outdoor and lifestyle industries namely retailers, importers, manufacturers and distributors in Southern Africa.

Sport and outdoor retailers rely on SA Sports Trader to keep them up to date with the latest news in the sporting and outdoor industries. A recent survey showed that 93% of all our readers read our articles with the most popular ones being new product ranges, tips from successful retailers and new equipment trends. Less than a third read similar trade or specialist trade publications.

10 Ways that Sports Trader can work for you

SA Sports Trader is the communication medium between manufacturers, suppliers and retailers in the sport and outdoor industries.

• We give you access to a very focused market - about 3 500 retailers and suppliers in Southern Africa receive SA Sports Trader.
• We give you access to decision makers - SA Sports Trader is addressed and mailed to managers, owners and product buyers of retailer outlets, factories, importers and distributors.
• SA Sports Trader gives you access to a wide spectrum of retailers - from market-dominant chains to specialist independents selling sports and outdoor products, apparel and footwear.
• SA Sports Trader is the only B2B magazine publishing news and editorials for the sport and outdoor industries in Southern Africa.
• SA Sports Trader not only advertises new products, but also provides tips on how to sell products better and how to run a business more profitable.
• The magazine is in its 29th year of publication and is therefore very well known in the sport and outdoor industry.
• SA Sports Trader is respected in the industry - retailers and suppliers often call us for information or to hear "what is going on".
• Most of our advertisers support the magazine on a regular basis - many of them use it as their sole advertising medium.
• A wide range of distributors use the magazine to convey company and product information to retailers
• A 2002 survey showed that the majority of our readers do not regularly read consumer or other trade magazines.

Please click here to email Nic du Toit and enquire about our advertising rates

Technical specifications:

Please ensure .pdf format docuemnts are X-1a compliant, 300 dpi resolution and up to a maximum of 10MB in size. We also accept jpg's and tiff's in 300dpi, PC-suitbale and up to 10MB in size.