Industry facts and figures

All the world want to know about Teens

Two European studies — the first pan-European Boardsports Retailer Study and pan-European Youth Culture Consumer Study — are being undertaken as a colloboration between ispo, Label Networks, a global youth culture marketing research company, and Boardsport Source Magazine

» The Boardsports Retailer Study should provide a comprehensive knowledge base about the state of the Boardsports industry — including skateboarding, surfing, and snowboarding.


» The Youth Culture Study will clearly define the preferences, habits, opinions, purchasing patterns, and influences in music, fashion, action sports, technology, and general lifestyle goals and interests of 13-25-year-olds. This study is intended for global businesses that need to know more about this elusive, yet highly desirable, youth market. They will also be looking at factors that influence young people most in each European country, where trends and patterns are headed, and why.

Findings from the studies will be presented at ispo, Munich in January 2004.

For more information visit Label Networks at www.labelnetworks.com; or Boardsport Source at www.boardsportsource.com; or ispo at www.ispo.com.

» The latest data on teens, their buying trends, demography and spending on various major market categories — including footwear and clothing, sport and recreation — has been compiled in a report, The US Teens Market.

This revised report offers strategies and examples for marketing to teens, as well as a thorough discussion of teen shopping and retail patterns.

The cost of a hard copy of the report is about $413. For further information see www.marketresearch.com.