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Mall of Africa | Gauteng | South AfricaPlenty of glass and futuristic designs are features of the Mall of Africa. Right is an architectural model of the mall as part of the Waterfall development.
May 2016

Who’s Who in

Mall of Africa

The Mall of Africa, which opened at the end of April, represents a micro-cosmos of the South African sport, outdoor and athleisure industries. Just about every sports brand, from adidas to Vans, fashion brands from Aldo to Zara and every industry retail chain are represented in the massive mall. This mall, with 130 000m2 of retail space occupied by more than 300 stores, restaurants, banks, etc. is South Africa’s largest single phase shopping mall. All the shopfronts cover more than 6km inside the mall and the total construction area (including 6 500 parking bays) covers 550 000m2, or 78 rugby fields.

Innovations like monitoring the visitor numbers and the stores they visit, as well as a central banking area for retailers, are some of the attractions that the many major industry retailers like Cape Union Mart, TFG Sport division (Totalsports, sportscene, Duesouth), Sportsmans Warehouse, Mr Price Sport, Studio 88, Crosstrainer, etc. will enjoy.

For several brands, like Under Armour and Helly Hansen, it will be their first venture into local retailing. The big four — adidas, Nike, PUMA and New Balance — will be represented by brand stores: Nike will also have a golf store and adidas will have a kids, apparel and sport originals stores. The industry will further be represented by brand stores from Asics, Converse, Crocs, Diesel, Drimac, Jeep, Levi’s, Salomon, Soviet, Superga, etc.

Many international fashion brands like Armani, Mango, Versace, etc. and international retailers like H&M and Cotton:On, etc. as well as anchor tenants like Edgars, Game, Woolworths, Checkers Hyper, etc. will attract Gauteng shoppers.

Situated midway between Pretoria and Johannesburg, the mall in Waterfall City will draw consumers from both cities to come and enjoy amenities like an outdoor park with a children’s play area featuring an interactive musical water fountain, the many restaurants, cinemas, etc. The mall will serve as the hub of the 323ha Waterfall project that is expected to be developed over the next 10-15 years, say the developers, Atterbury Property Group. They believe this development will eventually grow as big as Sandton.

The R5-bn mall design incorporated several green features like photovoltaic solar panels on the roof to supplement the power supply, roof windows to allow for the flow of natural light, a rainwater harvesting system for irrigation and a grey water system to supply water for the bathrooms, and granite and rock dug up in the early stages of construction were utilised for the concrete structure.

But, not to be outdone, the Fourways Mall started a massive development project that will make it the second largest mall in the country — and the largest in the Gauteng province. The mall will join with other nine other properties owned by Accelerate in the area to cover 175 000 m2 under one roof. The full development will add about 90 000m2 of retail space to the mall.


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