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Product Knowledge

27 January 2016

New laceless soccer boot

from adidas

Adding to its list of innovative products, adidas has launched its first laceless soccer boot, Ace16+ Purecontrol. The high performance, limited edition boot enables a clean strike and generates more power and accuracy due to its larger surface area.
Adidas | Laceless boot | Soccer

Instead of traditional laces, the boot features a TPU cage, knitted upper and an internal knitted techfit locking system that work together to lock the wearer’s midfoot in place. The boot’s upper, which is an evolution of the brand’s Primeknit technology, combines tight and loose knits to offer the wearer a glove-like fit.

“We’ve taken away something that has been present in every pair of football boots adidas has made – the laces,” says Sam Handy, adidas Football’s vice-president of design. The result has been a pure silhouette and a beautiful shape that not only makes it visually stunning, but gives the players an unparalleled strike surface, he explains.

The boot, which also features an enlarged heel pocket and redeveloped sole plate that reduces weight, will be worn on pitch by players like Mesut Ozil and Ivan Rakitic.

“My whole career I have tried to minimise the impact of laces on my strike and ball control,” says Ozil, who played a vital role in the product’s development. “When they came to me last year with the laceless boots, it was like they have created my dream product.”

© SA Sports Trader