Puma strives for carbon neutrality

This means that they will compensate the company's direct and indirect CO₂ emissions through projects in Africa that will take the needs of the local communities, the conservation of biodiversity and Corporate Social Responsibility (CSR) programs into account. This project-based offsetting programme is verified by an internationally recognized auditing company according to internationally accepted standards such as the Clean Development Mechanism (CDM), the Gold Standard and Voluntary emission reduction standards.

Puma will also offset the CO₂ emissions that is released by all their sponsored teams while travelling during the World Cup. This is a direct response to the petition by the United Nations Environmental Programmes (UNEP) asking that all Football Federations offset their CO₂ emissions during that time. The Puma sponsored teams' international travelling footprint over the World Cup period would be added to the company's CO₂ emission count, this includes 336 players and officials travelling with the players.

As Puma's long-term target is to reduce its energy and water consumption and waste and CO₂ emissions by 25% by 2015 their amount of CO₂ emissions that needs to be offset to become carbon neutral will also reduce. They will also require that all their local offices, stores and warehouses switch to renewable energy efficient resources rather than former electrical resources, wherever feasible.