Sports Trader
Titles published by Rocklands Communications:
May2010 • Issue 49

Stars to watch in World Cup

The 2010 FIFA World Cup provisional teams has been announced and with it the key players who might have influence on World Cup sales are known as well.

SA Sports Trader looked at the high profile soccer players who are coming to South Africa for the World Cup and listed the brand of boots they play with.

As many studies have shown, sponsorship and endorsements pay off as aspiring players look up to international players and buy into the image (or brand) that the star player is playing with. The same can be said of boots.


Boot brands that key soccer players are wearing during the 2010 FIFA World Cup.
Player Team Boot Brand
Teko Modise South Africa Nike
Siphiwe Tshabalala South Afirca Nike
Christiano Ronaldo Portugal Nike
Cesc Fabregas Spain Nike
Sergio Aguero Argentina Nike
Robinho Brazil Nike
Wayne Rooney England Nike
Fabio Canavaro Italy Nike
Nicklas Bendtner Denmark Nike
London Donovan USA Nike
Fernando Torres Spain Nike
Didier Drogba Ivory Coast Nike
Kaka Brazil adidas
Steven Gerrard England adidas
Salomon Kalou Cote d' Ivoire adidas
Lionel Messi Argentina adidas
Micheal Ballock Germany adidas
Xavi Spain adidas
Arjen Robben Netherlands adidas
Steven Pienaar South Africa adidas
Thierry Henry France Reebok
Iker Casillas Spain Reebok
Samuel Eto'o Cameroon Puma
Nicholas Anelka France Puma
Emmanuel Eboue Ivory Coast Puma
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