New concept for New Balance

Upon entering you are greeted with the first New Balance sneaker produced in 1903 and the later sneaker designs leads you on a 'showcase trail' towards the centre of the store. They have also incorporated a 'Running consultant' in the shop, which is essentially a treadmill hooked on to a computer that records your natural barefoot foot strike and whether a customer's foot arches or has any other problems. This is essentially a tool that shop attendants can use to advise a customer on the style of running shoe they’ll need.