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Super-Brands acquire Lonsdale

The Super-Brands group announced that they have recently acquired the distribution rights for Lonsdale London, the international boxing range brand
Lonsdale

Super-Brands say Lonsdale will complement the current range of brands they represent, offering the combination of performance, technical equipment, heritage and modern design. Bernard Hart, an ex-professional boxer, was given permission by James Lowther, the 7th Earl, to use the Lonsdale name for a range of boxing clothing and equipment in 1959.

Since then the brand has grown into a huge boxing name as well as an iconized fashion brand. Evander Holyfield, Marvin Haggler, Lennox Lewis, Mike Tyson and currently Ricky Hatton are amongst the important World Champions who have trained and fought in Lonsdale. Celebrities wearing the Lonsdale lifestyle range include Angelina Jolie, Oasis, Madonna, Kylie Minogue, Noami Campbell, Paris Hilton and Wayne Rooney.

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