Trade show news

Biggest ever ispo

The Outdoor segment attracted 20 000 visitors on its own and the organisers went out of their way to attract the interest of the outdoor trade.

The Snow Ice & Rock summit attracted close to 8 000 visitors interested in topic-specific presentations on sustainability, GPS navigation and trail running. Various representatives from outdoor companies and relevant companies outside the industry provided their expertise. Gerd Bittl of Sportsella gave a training presentation, which can still be accessed online at www.sportsella.de/trainings-outside.asp.

This year’s board_ispo shop summit gave retailers the opportunity to meet and consult with experts.

The Wearable Technologies Show is a platform for the marketing of new technology in the sports and lifestyle sector. Approximately 20 exhibitors presented their technological product innovations. Participants included Falke, Quiksilver and 3M. This year participants brought market-ready innovations, whereas last year there were predominantly only prototypes, for example this year Sefar and Falke cooperated to create a heated kidney warmer.

Several of the products are already in production, which means the show has evolved into a genuine market place that brings the electronic, technology and systems industries together with the sports and apparel sectors.

ispo winter 08 gave floorball, a blend of ice and field hockey, special focus. The number of floorball fans in Germany increased by 20% last year, which in turn reflected positively in the sale of floorball products and equipment. Since the founding of the International Floorball World Federation (IFF) in 1986, 45 member organizations from Europe, Asia, Oceania, and America have joined.