![]() Trade show newsChina has become a major player in outdoor marketOctober 2007
This year’s Asia Outdoor show in China, which took place between 23-26 August, had 215 exhibitors (174 in 2006) and over 10 000 trade visitors (6 743 in 2006) — 8 218 trade visitors from Asia.
The growing interest can be partially attributed to the rapid growth of China’s outdoor market. China’s mountaineering and outdoor activities are rapidly gaining popularity due to 60% of all outdoor brand products on the global market being manufactured in that country — and the country having 5 000 mountain peaks that tower to over 6 000m. China’s annual growth in domestic sales of outdoor products of 30%-40% makes it the largest growing market in the outdoor industry. Between 2001-2006 the number of outdoor retailers grew five-fold to 2 125, with an additional 290 single-brand stores. Market volume has grown from around R100-m in 2001 to about R1.2-bn in 2006 and predictions are for annual sales to grow between R3.8-bn-R4.5-bn by 2010. The 2008 Asia Outdoor will run 7-10 August 2008. About us | Contact us Sports Trader | Tackle Trader | Directory | Promotional publications Sports Trader is published bi-monthly by Rocklands Communications If you have comments or suggestions regarding this website please contact the webmaster |