Trade show news

Outdoor feature strong at ispo China 2007

The new venue brings ispo China closer to the big skiing areas and main tourist centres, as well as the home of many Chinese key retailers and the many international brands that have headquarters in and around Beijing.

Currently, over 3 000m² exhibition space of the 13 500m² available at the National Agricultural Exhibition Centre has already been booked. Ispo has already signed 3-year contracts with major exhibitors like W.L. Gore, Halti, Lowe Alpine, Quiksilver, Sympatex and Toray, and some companies that have previously exhibited with ispo are booking even larger stands than in the past, indicating their interest in the Asian-Pacific market.

The Chinese market recorded an increase of $102-bn in business turnover in 2005, according to the Xinhau News Agency. The organisers expect around 300 national and international brands to exhibit at the show.

The ski and outdoor industries will be having a more prominent presence, with brands like Atomic, Fischer, Nordica, Rossignol and Volant already confirmed.

Ispo China winter will have a new area where exhibitors with products and services relating to ski resort equipment will exhibit – and in conjunction with this the organisers are also publishing the "Ski Resort Guide", which will include information on China’s 250 ski resorts.

The Asia Pacific Snow Conference and the Outdoor Retail Conference, which will be held in conjunction with W.L. Gore, will be held during the exhibition time. The WGSN (Worth Global Style Network) seminar will again forecast trends.