Trade show news

ispo Summer 06: more, bigger, better

The special area WT - Wearable Technology is new and creates a bridge between the sports, fashion, ITK and high-tech industries. Innovative and modern products from the different areas will be shown twice daily in modern fashion shows. Product ranges vary from backpacks with solar cells to functional jackets and gloves with integrated MP3 players and even portable playstations. For additional information visit www.wearable-technologies.de.

This year’s show will also be dedicated more strongly to the triathlon segment. Panel discussions with experts and athletes from the triathlon scene, product presentations and fashion shows will be held at a new separate platform within running_ispo. They will also conduct neoprene tests in a small pool, among other things.

board_ispo will focus on kitesurfing with TradeWind, the new kitesurfing initiative. Leading brands are presenting new functional materials, a gallery will communicate the background and development of the sport, and a kite demo will show which manoeuvres and jumps are currently in fashion. In line with that, the new ispo Project Glass & Resin provides the chance to obtain information from the leading brands specialized in surfboard construction about current trends and developments.

For the first time, ispo is opening an exhibition hall to the public. Apart from inline_ispo and an inline skate track, there will be a tennis court and an indoor driving range, which will turn hall A4 into a true action zone. Members of the public will be able to obtain information at the booths and in the action area about product novelties and the individual sports.

Other Special Areas of ispo have already been successful for years. For example, board_ispo will again present six selected streetwear brands from the boardsports area at seedbed. Young, innovative brands get a platform unique in the world to exhibit to a wide-range of people in the industry.

Fashion shows, among other things, will be held in the show area in the center.

Renowned exhibitors from the Outdoor and Nordic areas have already confirmed their presence. Various activities, exciting forums and interesting supporting events will also make outdoor_ispo into an important and interesting communication platform for industry and commerce.

Running_ and teamsport_ispo and the Runner’s World Action Point will occupy Hall B1. racket_ispo with the Sweetspot Village and the joint booth of tennis equipment companies will also be there. There will also be a show for tennis clothing on the stage of the Runner’s World Action Point.

The Promostyl Trend Baro-meter, WGSN Colour Forum and IDEAS, the International Designers´ Exhibition of Active Sports, will provide information about the sports fashion trends for the upcoming season.

The Special Community sportswear_ispo will for the first time include golf clothing. In addition to their individual trade fair participation, a package deal is being offered to manufacturers, in association with Golf Europe in Munich in October.

Sports action will get its due share during ispo, as the World Inline Cup will be held in Munich on the first show day. The largest inline event in the world, the Munich Blade Night., which usually attracts between 15 000 and 20 000 skaters onto Munich’s streets will start directly from the trade fair grounds on the second trade fair day.

The ispo organizers will again be providing support to young, innovative companies from the outdoor industry with the Greenhouse Project and giving them the chance to exhibit in a special area at ispo designed especially for this purpose.

The world’s largest young entrepreneur contest for the sporting goods industry, ispo BrandNew, has notched up a new registration record for the summer event. A total of 156 applications from 24 countries have been received till now, already 16% more compared with the ispo BrandNew Awards at ispo summer 05.

Attention is also being given to the next generation of retailers. The ispo Trainee Project will again bring many trainees in European sport retailing to Munich and provide important additional benefits to their training with seminars and workshops in collaboration with partners from industry.