Titles published by Rocklands Communications:
TrendsFitness meets FashionAug/ Sept 2009
Fitness and fashion have merged in the latest footwear trend: shoes that give you a jolly good toning workout ... just by wearing them! They firm butts, thighs and calves on the way to the gym. And yes, early reports indicate that consumers are loving the idea, especially since a pair cost the equivalent of three months’ gym subscription.
Reebok named their gym-for-feet EasyTones, while the Skechers model is known as Shape-Ups. Shape-Ups mimic the workout effect of walking through soft sand. Your heel sinks into the soft cushioned sole created by a soft kinetic wedge insert, and then roll forward on to the forefoot, before pushing of with your toes, using more muscles. This strengthens the leg, buttock, back and tummy muscles not normally used during normal walking. Skechers even claims that this will relieve stress. Reebok’s EasyTone pod technology was developed by nobody less than a NASA engineer, Bill McInnis, who also tested the results with sensors in a university lab. These showed that you use your butt muscles 28% more than when you wear an ordinary sneaker. This is because of the pod system in the sole that creates natural instability with each step, which forces muscles to adapt in order to keep your balance, and in doing so they work harder. About us | Contact us Sports Trader | Tackle Trader | Directory | Promotional publications Sports Trader is published bi-monthly by Rocklands Communications If you have comments or suggestions regarding this website please contact the webmaster |
