Jan 2010 • Issue 41
Innovative products for World Cup
South African companies are showing their creativity as the “biggest event on earth” draws closer - local companies licensed by Global Brands to develop Official Licensed Product have produced innovative products to add fun, colour, and a distinctive South African style to fans’ World Cup experience, as you can see from the oversized fun glasses developed by SDM Optics to complement the regalia of these hardcore fans. A catalogue featuring the 2010 FIFA World Cup Official Licensed Products is being mailed to retailers this week – contact
trudi@sportstrader.co.za if you do not receive one.
There are several completely new products, apart from the well-known products with World Cup branding: for example, carry boards with sandals that can be extracted from the background, half-masks in the colours of the teams (an alternative to face paint), inflatable clappers, “shutter” fun glasses in the colours of all the teams, themed luggage tags and bookmarks, pet caps, bandanas and carriers, a Zakumi 2010 World Cup Challenge board game, themed tribal wearing blankets, to name but a few.
